Selected Work
A collection of case studies showcasing my approach to product strategy, system design, and digital transformation.
Capturing the Conscious Consumer
A conceptual case study on using design thinking and user research to define a mobile-first platform for the high-value sustainable fashion market.
Design StrategyUser ResearchConcept DevelopmentMobile UX
Redesigning the IKEA Design System
A strategic redesign of IKEA's design system to solve key inconsistencies, improve development velocity, and create a more cohesive user experience.
Design SystemsComponent LibraryDesign TokensStrategic Design
Solving the 'Empty Store' Problem
A live e-commerce MVP that uses modular design and an AI chatbot to solve the core growth blockers for boutique brands.
Product DesignE-commerceAI & ChatbotsUX Strategy
The Single Source of Truth
Designing a new digital workflow using an enterprise PLM that reduced data errors by 80% and accelerated time-to-market by 15%.
Systems DesignEnterprise UXChange ManagementWorkflow Optimization
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