Systems. Design. Impact.
I design B2B and enterprise products with a systems-level perspective. Built on craft, driven by clarity, and shaped by over a decade of solving complex product problems.
More about meFeatured Projects

Solving the 'Empty Store' Problem
A live e-commerce MVP that uses modular design and an AI chatbot to solve the core growth blockers for boutique brands.
Product DesignE-commerceAI & ChatbotsUX Strategy

The Single Source of Truth
Designing a new digital workflow using an enterprise PLM that reduced data errors by 80% and accelerated time-to-market by 15%.
Systems DesignEnterprise UXChange ManagementWorkflow Optimization
Crafted with Next.js by Paul Kim.•Impressum