About Me
From fashion design to digital products - my journey in creating systems that matter.

Photo by Edda
Key Expertise
My approach to design is shaped by a simple belief: the best products are born from a deep understanding of the systems behind them. I'm a UX & Product Designer who bridges the gap between high-level strategy and the hands-on craft of creating intuitive user experiences.
My perspective was forged over nearly seven years at a contemporary fashion brand, where I was responsible for the entire lifecycle of complex product groups. I learned that creating a great system—whether physical or digital—comes down to the same core principles: deep empathy for the end-user, an obsession with craft, and a clear vision for how all the pieces fit together. This is the UX perspective I bring to my work today.
When I'm not designing, you can find me outdoors with my partner and our puppy, throwing pottery, or exploring the intersection of data, design, and new technologies.
My Expertise
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