Systems. Design. Impact.
My approach to user experience is shaped by nearly a decade of designing complex physical systems.
More about meFeatured Projects
Solving the 'Empty Store' Problem
A live e-commerce MVP that uses modular design and an AI chatbot to solve the core growth blockers for boutique brands.
Product DesignE-commerceAI & ChatbotsUX Strategy
The Single Source of Truth
Designing a new digital workflow using an enterprise PLM that reduced data errors by 80% and accelerated time-to-market by 15%.
Systems DesignEnterprise UXChange ManagementWorkflow Optimization
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